Built from the operation, not a feature list.
Rodeo Ops started as an audit of one real event's gaps — and became the system that closes them for any event like it.
Where it started
Most event software is built for the software company's roadmap. Rodeo Ops was built the other way — starting from an audit of one real event's actual pain: tickets sold through someone else's site, a sponsor page with nothing on it but an inquiry form, compliance paperwork chased down in email threads.
That event is Koben Puckett PBR — a PBR RAM Challenger Series stop in Amarillo, Texas that drew 2,630 attendees and raised $31,000 for spinal-cord-injury recovery in 2025. Every surface in the product — the vendor roster, the compliance documents, the ticket checkout, the sponsor pipeline — maps to one of that event's documented gaps directly. Nothing shipped here is a placeholder for a future release; if it's on the site, it's in the console. See the origin case →
What's in the console now
An honest inventory, not a feature list.
These four systems are live and accessible in any demo: vendor compliance, native ticketing, event production, and sponsor CRM. Each one is mapped to a real operational gap from the origin case above — nothing on this page describes a roadmap item as if it already shipped. Audience/broadcast tooling beyond native-checkout email capture is on the roadmap, not live yet, and we say so when it comes up.
Where we are in the build
Early-access, design-partner stage — stated plainly, not hedged.
Rodeo Ops has not yet been deployed to a production customer. Koben Puckett PBR is the first design-partner organization — the relationship that produced the audit above, not a live account. Production deployment isn't scheduled to a specific date yet. If you run PBR-sanctioned events or regional rodeos, early-access pricing is available at a founding-customer rate — the demo is a real console with a real event loaded, not a slide deck.
How we work
Domain first, software second.
We start by mapping how an event actually runs — who approves a vendor, what a compliance document needs to prove, where a sponsorship deal stalls — and build the product to match that operation, not the other way around. One system of record beats five disconnected tools, even when the five tools are individually good.
See it on your next event.
Book a walkthrough — we'll show you the console with a real event loaded.